When people buy new gadgets, they often believe the biggest expense is the one printed on the box. But in reality, the real cost of owning technology begins after you buy it.
Whether it’s a laptop, gaming console, camera or television, every device today comes with layers of hidden expenses, accessories, upgrades, subscriptions and software. These costs may seem small at first, but over time they quietly pile up and often cross the actual price of the gadget itself on top of this segment being one of the most deprecated assets to have.
The illusion of a one-time purchase
Let’s take something as common as a laptop. A student or young professional buys one for work or study, thinking they’re done spending for a while. But soon comes the realisation- you need external drives, cables, stands, paid editing or design software, antivirus, and eventually upgrades when performance starts to drop.
Over two to three years, the total cost of ownership can increase by 30-50 percent of the original price. If you spent ₹80,000 on a laptop, you could easily end up paying another ₹30,000-₹40,000 over time without even noticing.
And when technology evolves, which it always does, that laptop becomes outdated faster than you expected. You can’t upgrade the processor or graphics card easily, so you start thinking of buying another one. That’s how ownership quietly turns into a cycle of continuous spending.
For many people, renting makes more sense. Instead of committing large sums at once, they can rent i5 and i7 laptops in India and upgrade when needed. No depreciation, no resale struggles, and no need to keep up with expensive updates.
Cameras and the never-ending list of accessories
Cameras are another perfect example. The base model may seem affordable, but to actually use it properly, you need lenses, batteries, filters, SD cards, stabilisers, and microphones. Each of these costs anywhere between a few thousand and tens of thousands of rupees.
Then come the trips every shoot or project demands a different setup. You end up buying attachments that you may use once or twice and then never touch again.
Professional photographers or travellers understand this all too well. The accessories cost more than the camera body in the long run. This is why many creators now prefer to rent GoPro and Accessories in India and other action cameras only when they need them. It saves huge upfront costs, offers flexibility, and allows them to try the latest models without being stuck with an old one.
The gaming and entertainment trap
Gamers face a similar story. Buying a gaming console like a PlayStation or Xbox is just the start. Then come the games, which can cost anywhere from ₹3,000 to ₹6,000 each. Add accessories like extra controllers, VR kits or subscriptions, and the total cost often doubles within a year.
Even televisions follow the same pattern. You buy one, and within a year, new models arrive with better displays and features. Add a soundbar, streaming subscriptions, wall mounts and cables suddenly that ₹50,000 TV starts costing close to ₹80,000.
That’s why young families and renters are now moving toward flexible models where they can rent 4K TVs in India for short or long durations. They get the latest smart TVs with no installation hassles and can return or upgrade anytime. It’s simple, affordable and stress-free.
Software and subscription creep
We live in a world where almost every product requires software. From photo editing tools to cloud storage and antivirus, everything is now subscription-based.
Even if you’re careful, you end up paying for one or more of these, Office 365, Adobe, Final Cut, Lightroom, iCloud, or Google Workspace. Each monthly payment seems small, but combined, they often exceed ₹10,000 to ₹20,000 a year.
For students and small businesses, this is no small amount. Many people buy devices without thinking about these hidden costs, only to realise later that the running cost is heavier than the buying cost. Renting makes it easier to manage this, most devices come ready with essential software, and users can choose what fits their needs without long-term commitments.
The bigger picture
Owning technology is not just about money. It’s also about time and effort. When you own, you maintain, upgrade, and worry about resale value. You deal with breakdowns, warranties and repairs.
Renting, on the other hand, simplifies everything. You use, return and upgrade when you want. If something stops working, the rental company replaces it. You don’t have to think twice about wear and tear.
This mindset, of access over ownership-is growing fast among India’s young consumers. With same-day delivery, zero deposits and flexible plans, companies like Rentkar have made it possible for anyone to experience premium technology without paying premium prices.
The shift that’s already happening
According to multiple market reports, India’s gadget rental industry is growing at over 30 percent every year. The demand is strongest in metro cities like Mumbai, Bengaluru and Delhi, where creators, professionals and students are leading this shift.
It’s not just a financial decision. It’s a cultural one. People today prefer flexibility over possession, and experiences over accumulation.
The truth is, the biggest cost of owning tech isn’t the money you pay upfront. It’s everything that comes after the upgrades, the accessories, the repairs, the time. Renting cuts all that noise and gives people what they actually need: freedom, convenience and choice.
